As your business grows, you will be faced with the task of creating or revamping your website. If you are new to web design and development, it can seem like a daunting task as there are many details to consider. A professional designer can help walk you through the process and create an attractive, functional site for your company. As you begin thinking about the way your site will be structured and what content will be included, keep these tips in mind to ensure that your business will attract a steady stream of targeted traffic. Everyday SEO expert face different challenges in improving their ranking and fixing website issues.
Set Your Goals
Before you begin designing your website, take some time to think about what your goals are for the website. Are you looking for ways to spread brand awareness? Do you want visitors to bookmark your site and return frequently? Do you want visitors to make purchases on your site or contact you via phone or email? By setting specific goals, you can make sure that every page contains content that directs visitors toward those goals. Some pages might include a “contact us” button while other pages include a sign-up form or prominent links to products available in your online store. Whatever the case may be, make sure that all of the content is focused on achieving defined goals so that each visitor is able to find exactly what they are looking for.
One of the universal rules of marketing is that you don’t want to waste a lot of time and money advertising to people who aren’t interested in what your business offers. It’s a much better strategy to focus on getting the word out to targeted traffic–people who are likely to need what you’re selling.
Unfortunately, it can be difficult to know where to start when it comes to attracting targeted traffic. However, there are a few tried-and-true methods that can help get the ball rolling. Here are some tips for making your website more attractive to your target audience so that you’ll have a steady influx of relevant visitors flowing in.
There is a saying, “If you build it, they will come.” It’s true that every website needs to be built. However, it’s not true that people will automatically come to your website just because you built it. There are millions of websites on the Internet, and yours needs to stand out from the crowd. You need targeted traffic coming to your site.
One way to do this is by using articles and article marketing. Here are seven tips for how to use articles to attract targeted traffic:
1) Put relevant keywords in the title of your article.
2) Put relevant keywords in the text of your article.
3) Include a resource box at the end of your article that includes a link back to your website with relevant keywords in the anchor text. This is called backlinking, and it helps your site rank higher in search engines like Google.
4) Submit your articles to major article directories with high page ranking like ezinearticles or goarticles.
5) Link back to other high page-ranking sites in your article with relevant keywords as anchor text. These links can be embedded within the text of your article or listed at the end as “resources”.
Are you happy with the amount of traffic going to your site? If you’re like most webmasters, the answer is no. Traffic is the lifeblood of any online business and if you don’t have enough, your sales are going to suffer as a result.
So how do you get more targeted traffic to your site? While there are a number of ways to go about this, one of the easiest ways is by writing and submitting articles. Here’s how it works: You write an article on a topic related to your website or product and submit it to several article directories. This gets other webmasters interested in the content of your article and they will want to publish it on their site in exchange for getting your name out there for free. This can create dozens, even hundreds of backlinks to your website!
Now that we’ve covered how articles can drive more traffic to your site, let’s take a look at some tips that will make your articles more effective at generating free traffic.