Introduction
You’ve done the research. You know who your target audience is and where they hang out online. Ask the expert like a social media management company on how they target audience. You’ve built an engaging social media presence, but you’re still not getting the results you want. Why? It’s probably because your marketing strategy isn’t what it should be. The good news? There are a few basic steps that can help get your brand noticed on social media by reaching more people who will eventually become customers:
Ask yourself, who am I trying to reach?
One of the most important things you can do to develop your brand is to know who your audience is. If you don’t know who will be interested in what you offer, how can you expect them to follow along with what you have to say?
There’s no one right answer for everyone, but here are some questions that may help:
- Who are my customers? What kind of demographic do they belong to? Where do they live and work? What are their ages and genders? What do they care about (i.e., what topics interest them)? What values do they hold dear (for example, family, religion)? How much money do they make per year (or month)?
- What kind of content would appeal specifically towards this particular group of people—and why? Are there any trends or hot topics right now that would attract their attention more than anything else I could possibly say about my brand’s offerings or services; if so then how can I incorporate those topics into my social media strategy without coming across as too self-serving or salesy (i.e., “Buy from me now!”).
Listen to your audience.
It’s important for you to know what your audience is interested in. Find out what they want to see more of, and do it. If people like your tweets about the weather, keep posting those! But don’t be afraid to try new things (like selfies) if that’s what will get people excited about you.
Focus on making sure your content is relevant to your followers—and don’t forget to respond when they’re talking about you! You should also be answering questions from readers and customers as often as possible by replying directly within social media posts or even starting a hashtag campaign that encourages engagement between fans and brand representatives (for example, asking followers how they would use a certain product).
Build your brand’s Facebook page.
- Create a Facebook page for your brand, making sure to design it well and add the appropriate cover photo, header and profile picture.
- Link to your website in the About section of the page.
- Add links to your Twitter account in the About section of the page as well (if you have one).
Transcend from the medium and forge a personal connection.
Personal connection is key.
When you’re creating content that tells your story, the audience wants to get to know you personally. They want to know what makes you tick and how you came up with your idea. They want to know why you love what you do so much.
That’s why it’s important for brand leaders to share their own experiences with the brand on social media—we want our followers and fans to feel like we’re talking directly with them, not just sharing a generic message about our organization or product (even if it is a great one). We need consumers engaged in order for any business model to work these days—and the best way I know how is by connecting on an emotional level through storytelling
Give them a glimpse into your company culture.
- Give them a glimpse into your company culture. One of the most effective ways to differentiate yourself from competitors is by showing off your brand’s unique personality. Your employees are the best people to tell stories and give insights into what makes you special; they’re an extension of your brand, after all!
- Be authentic on social media. If you want to share cool videos and photos that showcase your company culture, make sure they feel genuine—and not like something was just thrown together last minute because someone thought it would look good in a blog post.
- Get creative with content creation. The best way for brands to show what makes them special is through visual content: videos, photos, GIFs and other forms of media that can easily be shared across multiple platforms at once without requiring any extra effort from users who want to consume said content without having anything else distracting them from doing so (e.g., text).
Track what kind of engagement you’re getting.
The next step is to track your progress. Most social media apps will give you an overall view of how many people are engaging with your content, but that’s not enough information for you to know if you’re really making any money from it. You need to know exactly what kind of engagement you’re getting, and whether or not it’s worth pursuing further. For example:
- How many people have clicked on links in your posts?
- How many people have liked your posts?
- How many people have commented on them?
- How many shares do they average over time?
Share content using services like Hootsuite and Buffer to schedule posts in advance so you can continue to do what you need to do without a constant worry of posting on social media.
- Use scheduling tools like Hootsuite and Buffer. These services allow you to schedule posts in advance so you can continue to do what you need to do without a constant worry of posting on social media.
- Schedule content using services like Hootsuite and Buffer. These tools let you schedule posts for specific times, days and weeks so that they go out automatically when they’re supposed to instead of relying on you remembering to do it at the right time each day or week.
Post at the right time during the day and week when your audience is most receptive to engaging with content.
Posting at the wrong time of day will reduce your chances of engagement.
- Night: Posting at night is not a good idea because most people are sleeping. You want to be posting when your audience is more receptive to engaging with content.
- Weekend: Similarly, posting on the weekend is not a good idea because many businesses don’t have access to their social media accounts during this time and can’t respond to comments or questions in real-time.
- Weekdays: The best time to post is between 8am and 5pm when most businesses have access to their social media accounts and people are awake enough that they might actually read what you wrote.
Don’t forget about Pinterest.
Don’t forget about Pinterest.
Pinterest is a great tool for building your brand’s credibility and authority. If you’re in the business of selling products or services, Pinterest can be an invaluable resource for finding new customers. It also provides an opportunity to showcase what makes your brand unique—and why people should buy from you instead of the competition.
On social media, people are more likely to engage with brands they trust and admire, but that trust doesn’t come easily
Social media can be a powerful tool to help you build your brand, but it’s important to understand that it’s not an instant fix. On social media, people are more likely to engage with brands they trust and admire, but that trust doesn’t come easily. It takes time for consumers to develop a relationship with your brand—and even then, there are no guarantees that everyone who sees your content will buy anything from you right away.
In order for your audience members (or fans) to develop this level of trust in what you’re selling or offering them as a resource or expert in any given industry, they need:
- To know who you are and what makes you different from other businesses in the same field (your unique selling point);
- To see how those distinguishing characteristics translate into real-world results; and
- To see consistency between what it is that makes up the core of who/what/how/why “you” are being represented online versus what “they” manage daily through both words spoken aloud during live video streaming sessions plus visual imagery shared via social media platforms like Facebook Live where viewers can interact directly with hosts having conversations about various topics related specifically toward these subjects at hand!
Conclusion
The best way to make sure your brand is getting noticed on social media? Listen to your audience, engage with them, and create a personal connection with them. If you can do that consistently over time, then you’ll start seeing results. Consider this company “pickedfirst.com.au” for your social media engagement campaigns.