How To Build Links That Drive Organic Traffic


A strong link profile is the key to a successful SEO campaign.

A few good links can make a huge difference in organic search rankings.

The best way to get those links is through link building, which involves creating relationships with other websites and getting them to mention your content on their own site. Those types of activities can be done by SEO consultants Melbourne.

What is link building and why is it important?

Link building is a process of getting other websites to link to your website. In simple terms, it’s about getting other people or organizations to put links on their site that point at yours.

The importance of link building can be summed up in one word: links. Links from high-quality websites can improve your organic search rankings (which means more traffic for you), help get more social shares, and even increase conversions for ecommerce sites with product links or calls-to-action (CTAs).

Getting started with link building

Before we get into the specifics of link building, let’s take a moment to talk about why it’s important. Link building is a long-term strategy — it can take months or years before you see any real results. You won’t find many short term hacks when it comes to link building because this is something that takes time and effort over the long run. You need to have patience and consistency in order for your efforts to pay off.

Link building is also not just about getting links; it’s about getting links that matter — links from websites relevant to your audience and industry that are going to help drive traffic back to your site and improve its visibility in search engines’ eyes (this is how search rankings work).

Strategize, strategize, strategize

Before you can start building links, you must first have a strategy. The link building process is an art and a science, requiring both creativity and technical knowledge.

The first thing to consider when strategizing your link building campaign is your audience—that is, the people who will be clicking on links to find information about you or your products/services. Once you know who your target audience is, it’s time to think about how they search for what they want online—and how often they do it! The more informed you are about these two things, the easier it will be for you to create content that appeals directly to them (and thus increase their likelihood of clicking on one of your links).

Identify influential publications in your industry

In order to identify influential publications in your industry, it’s important to first have an understanding of the right metrics to look at. Here are some examples:

  • The number of social shares a post receives – This is a good way to see how popular a website is in its niche. The more social shares, the more likely people are reading and sharing their content, which could mean they’re doing something different from everyone else in your industry.
  • The number of backlinks it has – Backlinks can be considered as votes for quality content, so if you find that a website has lots of links pointing towards them from other websites (and not just directories) then this may indicate that they offer information that other sites want to link back to.

Create effective content and optimize for SEO

  • Create a great title.
  • Using the right keywords in your title is one of the easiest ways to increase the chances that your content will rank well on Google, and therefore drive traffic from search engines. The best way to do this is by writing titles that specifically address whatever people are searching for online—for example, if you’re writing about how to make money blogging, then “How To Make Money Blogging” would be a great title because it uses both words (make and money) that people commonly try when searching for related information online?
  • Use compelling images.

Images are also important for driving organic traffic as they act as clickable links within your posts themselves — which means they can help users navigate through an article without having to leave their current page or website! It’s best practice when using images in blog posts to include alt text (i.e., alternative text) along with them so those viewing disabled readers don’t miss out on any information such as what exactly is being shown off here.”

How to land mentions on high-quality websites

The next step is to find the right person to reach out to.

The best way to do this is by looking at the website’s about page and contact page.

Look for names of staff members, or names of people who are quoted on the site. If there is a “press” or “media” section on their site, look there as well! If they have any sort of social media account (Facebook, Twitter), see if they’ve posted their email address anywhere on it.

You can also try Googling them—it’ll usually pull up their LinkedIn profile which will have their email address if they’re a real person (and not just an account!). Finally, you can try searching for their name on Facebook and Twitter; some journalists will list their email addresses in these places as well!

Link building tactics that ACTUALLY work in 2021

Link building is a long-term strategy. It takes time to build links—but that’s why it’s called building, not earning! The process isn’t instant, but you can see results after a while if you keep at it.

You don’t have to worry about getting penalized by Google for link building anymore. Nowadays, they want to see that your site is trusted by other sites and pages on the web (a good indicator of quality content). This means there are certain types of links that work better than others in terms of ranking factors.

Quality over quantity: Link building is about creating high-quality content that people want to share with their network rather than just adding as many low quality ones as possible without any real strategy behind them. You need both fresh and relevant links if you want your site ranked higher in search engines like Google or Bing.User experience: It’s all about providing users with an enjoyable user experience so they’ll be likely to come back again when searching for similar products/services online!

Build relationships with influencers to get links naturally

The best way to reach out to influencers is via email. You can also use social media, but you’ll find that it takes a long time before influencers respond.

To begin building a relationship with an influencer:

  • Find relevant influencers in your industry and make sure they’re active on social media. You should also try looking at their website and blog to see if they post regularly or have done any interviews. If they seem like the right fit for this type of outreach, give them a follow on Twitter or Instagram so that when you reach out you aren’t starting from scratch!
  • Figure out how to contact them—Is there an email address listed anywhere? Are there forms on their website where customers can leave feedback? Or maybe there are phone numbers available through their company’s main contact page (this is rare!). If none of these things exist then do some Googling until you figure out what works best for reaching out! It could take some time but once we’re connected then I’ll know exactly where I need my eyes trained when it comes time for edits 🙂
  • Give value before asking for something back in return. It helps if we’ve been communicating beforehand too because then our relationship has already begun forming – which means we both know each other well enough not only work together again but hopefully even build lasting relationships as well! After getting permission from someone else (like yourself), let me know what kind of information would benefit them most while still being useful enough not just ignore later down the line 😉

Build backlinks with outreaching best practices

As you’ve already learned, outreaching is one of the best ways to build links. It’s also a great way to build your brand and grow your email list. By reaching out to people who have similar audiences as you, you can use their reach as leverage for traffic and sales.

To get started with outreach, take some time and create a list of influencers in your industry who would be willing to share content with their audience if they thought it was valuable enough (this includes guest blog posts). In addition, make sure that the content is evergreen: meaning that it doesn’t lose its relevance or importance over time (like how this article will not become irrelevant because Google’s algorithm changed). If possible, make sure that the content appeals both on an emotional level as well as being practical in nature — making them useful long term rather than just being something that gets shared once before disappearing into obscurity forevermore.”

A few great links can make a big difference in organic search rankings.

The links you build are the foundation of your SEO strategy. They’re the most important ranking factor, traffic driver, conversion driver, and branding driver. The more quality links you have pointing to your site from authoritative websites in the industry or niche where you rank best—and especially if those sites are linked from within their content—the higher Google will rank that website on its search engine results pages (SERPs).

The best way to get a link is by creating great content that people want to share with others online or via email. If someone likes your post/blog/etc., they’ll likely want to share it with their friends and followers via email or social media. This is called “link-building” because it’s using other people’s networks as leverage for getting links back into yours!


In conclusion, we hope that these tactics help you to achieve your goals for link building. If you’re looking for more strategies and tips on how to build links, check out these top SEO company.