One of the most effective ways to get in front of targeted customers is to leverage the power of influencers. Doing so, however, requires more than simply finding someone with a large following, sending them a free product, and asking them to post about it. The reality is that there are hundreds, if not thousands, of other brands competing for influencers’ attention. In order to stand out from the crowd and convince an influencer to promote your product or service, you need to build a relationship with them and provide value over time. Working with social media agency it can really help you focus on your business.
But before you can do any of that, you need to find the right influencer for your brand. Follow these 5 essential steps for finding influencers for your brand:
- Determine your goals
- Identify your audience
- Choose your platform
- Search for influencers
- Reach out to the influencers
When you set a spending limit on everyone’s gifts, you’re saying to the people around you, “I don’t trust you enough to use your judgment about how much is appropriate to spend on a gift.” It also has the inverse effect of putting money at the forefront of everyone’s minds and at the center of the unspoken conversation about who got who what. If you receive a present that seems too nice to have been bought within the limit, it begs the question of how good the quality of that present could really be. It could even bring up the issue of whether the gift-giver broke the rules and spent more, which some people will inevitably do regardless. A limit might also be inadvertently putting pressure on people to live up to the minimum—you may find that perfect treasure they’d love at $20, but if the limit is $40, you might suddenly question your own judgment about whether the thing you found is really the best you could do for the recipient, or you might feel the need to unnecessarily supplement the gift with something you wouldn’t have spent money on otherwise.
You should be able to describe the influencer you want in one sentence. What is the age range? Gender? Location? Industry? Are they a blogger, journalist, or something else? What type of content do they produce? If it’s a blog, what topics does it cover? How do your customers like to consume information—through videos, infographics, or other types of content? Once you have your dream influencer in mind, you can start looking for their counterparts in the real world.
If you’re looking to target a specific audience, influencer marketing is your best bet. Influencers can help take your brand to the next level if you choose the right ones. Here’s how to find the right influencer for your brand:
- Know who you are as a brand and who you want to target
- Make a list of possible candidates
- Evaluate each influencer
- Choose an influencer
- Measure success and scale up
If you have a brand you’re trying to promote, then influencer marketing is an essential tool for getting it out there. With the right influencer, your product could be reaching thousands of potential customers every day. No wonder that companies are spending more on influencer marketing: in 2017 alone, spending was up by 6x from 2016. But with billions of dollars being spent on influencer marketing campaigns, it’s important to make sure that you’re choosing the right person for the job. Let’s take a look at the best way to find an influencer that will help you reach your goals.